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    April 25, 2018

    Paid and Organic Search Results

    What are paid results? What are organic results? How can you rank higher on Google? Read on to learn more. Paid results Paid results are the results you see when you search something on Google and ads appear. For example, if you search tropical vacation, you’ll see above all the search results some ads in a little box. Whatever website appears in the advertisement box paid Google to appear there. If you want to appear as a paid search result, you have to create called a PPC or pay-per-click campaign. You bid on the price that you will pay if someone clicks your ad. For example, if I want to appear on the top results for toasters, I might bid so that every time someone clicks a link and goes to my toaster e-commerce, I pay $1. You also set a maximum number of clicks. To continue with my example, I might say that I’m not willing to spend more than $20 per day on my PPC campaign,  so I would set my daily maximum price at $20. If someone sees my ad for toasters but doesn’t actually click it, I won’t have to pay anything. It’s only when they actually click on the ad and visits my website that it costs me money. Paid results for search term “toaster” Paid results can be effective but they can get expensive quickly. If most of the people that click your ad are just comparison shopping and they aren’t sure they want to buy, paid ads to increase your traffic without actually increasing your sales. Or people might click by mistake. That means that Google gets ad revenue, but all you get is wasted dollars and useless clicks by someone who isn’t interested in your product. Plus once you’ve gotten the clicks you paid for, no one finds your website. Unless you have a huge budget, you’ll be able to afford only a few paid clicks each day. The best part about paid results is just that they get you to the top of Google quickly. If you’re willing to pay a lot per click, people will find your business right away. You don’t have to have a website that’s older or with a good reputation. All you have to do is be willing to pay money to get clicks. Organic clicks and search results Organic clicks occur when a customer clicks on your website because you appeared as the top google search result without paying for any ads. When I search for “toaster”, these are the first three websites that I see. Top 3 organic results for search term “toaster” They aren’t there because they paid for ads. They appear first because Google thinks that they are very relevant to my search terms. Optimizing for organic clicks can be extremely powerful. If you are ranked number one for “buy glasses” or “tropical vacation” or “toaster” or whatever it is your business is centred around, you’re likely to make a large amount of money from sales. One of the reasons for this is that most people (in fact around 90%) never go past […]

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  • April 7, 2018

    How SEO helps your small business

    You have your great idea, the one thing that you’re passionate about, that has good margins, that the world needs. So you decide to launch your e-commerce business. You’ve done the research, set up your website, and started to make sales. But how can you grow your client base to take your online business to the next level? Search Engine Optimization Search engine optimization (SEO) is a term that describes a variety of services and techniques that allow your business to be more visible online, as well as attract better clicks and a higher conversion rate, ultimately leading to more profits for your online business. SEO Gives You Visibility There are tons of potential clients out there, but they can’t buy your product if they can’t find you online. Using SEO services allows you to come up higher on Google search results, which means that customers see you first, rather than your competitors. Since 92% of people do not look past the first page of Google search results, it’s essential that you appear as one of the first results on Google. Influencing how Google ranks you using their proprietary algorithm is called improving your “organic” search results. Organic search results are those that appear on the top of Google without paying for their top spots. They appear “naturally”, which is to say that they appear because Google’s algorithm finds them to be highly relevant to the search term entered. For example, if you search “butcher Montreal”, the top result is likely to be highly relevant (the website for a butcher) and localized (in Montreal, or, if you live in Montreal and have locations services turned on, the one nearest to where you are at that moment). By creating a website that is highly relevant to your targeted search terms, you rank higher on Google. SEO consultants carefully curate your site to ensure that it has content which is optimized to your business, driving clicks to your site. SEO Creates Sales Search engine optimization ensures that the people clicking on your site are the kind of people likely to buy your products. You not only want more traffic, you want more relevant traffic. For example, if you sell candles in Canada, if you get more traffic from people in the United States, or people who want to buy candle-making supplies, that won’t increase sales. SEO allows you to get more traffic from people who are within your target market and interested in what you are selling. SEO Saves You Money SEO can save you money over the long term because it can reduce the amount of money you spend on advertising. Rather than having to pay per click to bring customers to your site, using SEO allows you to attract them organically by ranking high on Google search results. You’ll get better clicks for less money. Unlike advertisements, which cost you money each month and don’t provide you with anything permanent, SEO is a lasting investment in your business. What now? Take the next step and check out our SEO page for a more detailed explanation, or contact us if you […]

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  • March 28, 2018

    The SEO effect on Startups

    The first page wins all Studies find that 80% of buyers make an internet search before making any purchase. Therefore, using SEO to promote popularity and visibility of your startup can be highly effective in attracting the potential customers into your brand. SEO (search engine optimization) consists of using of specific techniques that make your website more relevant to what your target customers are looking for. These techniques have been designed based on how various search engines like Google work. Using these techniques for your startup promotion can be highly effective in attracting relevant traffic who are interested in what you are offering. By directing them to the solutions or products offered by your brand, you will have better chances at making conversions. There are many benefits of using SEO. The first is that it is highly cost-effective and therefore helps to increase the total number of sales without high marketing costs. As a result, you are bound to have a higher profit margin within a short timeframe. Compared to several other options for internet marketing, SEO provides a better return on the investment. The most fundamental role of SEO is to yield better conversion rates at a very small amount of additional expense. The role of SEO in brand building For startups, the most important task is to look for ways to increase visibility and direct more traffic to your website. These initial efforts at enhancing and promoting the brand name can come off as quite complex, not to mention expensive. Simply advertising products to customers with the hopes of making an impact is not be the best approach to make conversions and generate sales. The important thing is to find the right customers who are actually looking for the products or services you provide. Finding these customers and grabbing their attention at the right time can help produce faster growth. SEO can help you do exactly that. If you use the right  keywords, tags, descriptions, etc. in your content, the prospective customer traffic will naturally be directed to your website. That enables you to interact with consumers and promote your brand. Here are different ways SEO can be helpful when you are working to enhance your startup and create a stronger impression online: SEO is more effective than all other means to direct traffic of potential consumers into your website, thereby offering a greater visibility. It makes your business easily approachable, thereby familiarizing the customers with products and services offered by your business. If the customers are impressed, they can directly place an order through your website, thus leading to instant conversions. This method tends to be more efficient at increasing sales numbers as compared to other marketing strategies. If customers are satisfied with the products or services you offer, SEO can help guide them back to your website. Therefore, you are not going to miss out on any prospective customers. If your customers refer your products or services to their friends and family, you are more likely to have an increase in consumer base, and the cycle can continue, helping you to expand your business empire without […]

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