The SEO effect on Startups

The first page wins all

Studies find that 80% of buyers make an internet search before making any purchase. Therefore, using SEO to promote popularity and visibility of your startup can be highly effective in attracting the potential customers into your brand. SEO (search engine optimization) consists of using of specific techniques that make your website more relevant to what your target customers are looking for.

These techniques have been designed based on how various search engines like Google work. Using these techniques for your startup promotion can be highly effective in attracting relevant traffic who are interested in what you are offering. By directing them to the solutions or products offered by your brand, you will have better chances at making conversions.

There are many benefits of using SEO. The first is that it is highly cost-effective and therefore helps to increase the total number of sales without high marketing costs. As a result, you are bound to have a higher profit margin within a short timeframe. Compared to several other options for internet marketing, SEO provides a better return on the investment. The most fundamental role of SEO is to yield better conversion rates at a very small amount of additional expense.

The role of SEO in brand building

For startups, the most important task is to look for ways to increase visibility and direct more traffic to your website. These initial efforts at enhancing and promoting the brand name can come off as quite complex, not to mention expensive. Simply advertising products to customers with the hopes of making an impact is not be the best approach to make conversions and generate sales.

The important thing is to find the right customers who are actually looking for the products or services you provide. Finding these customers and grabbing their attention at the right time can help produce faster growth. SEO can help you do exactly that. If you use the right  keywords, tags, descriptions, etc. in your content, the prospective customer traffic will naturally be directed to your website. That enables you to interact with consumers and promote your brand.

Here are different ways SEO can be helpful when you are working to enhance your startup and create a stronger impression online:

  • SEO is more effective than all other means to direct traffic of potential consumers into your website, thereby offering a greater visibility.
  • It makes your business easily approachable, thereby familiarizing the customers with products and services offered by your business.
  • If the customers are impressed, they can directly place an order through your website, thus leading to instant conversions. This method tends to be more efficient at increasing sales numbers as compared to other marketing strategies.
  • If customers are satisfied with the products or services you offer, SEO can help guide them back to your website. Therefore, you are not going to miss out on any prospective customers.
  • If your customers refer your products or services to their friends and family, you are more likely to have an increase in consumer base, and the cycle can continue, helping you to expand your business empire without any extra efforts.

75 percent of customers who make online searches never check past the first page of Google.

— Google 2015 Report

The more efficient SEO strategies you use for your startup’s promotion, the higher ranking you will end up on in search engines. If you manage to make it to the first page of major search engines such as Google, you will naturally have an edge on your competitors, attracting consumers and increasing sales and profits.

Lumient in Montreal has an expert team of professionals who can help you capitalize on your business in the most efficient manner. We are highly skilled at optimizing your website for searches related to your products and services. With these services, you will be able to attract a substantial number of potential customers from the area where you have based your business. Our SEO team uses effective algorithms and effective marketing tactics to build a higher degree of authority for your website within search engines like Google.

How can startups expand their businesses locally

Whenever a customer searches on the internet, the results are concentrated in the area from where the search is being done. This helps the users to come across more relevant local results. According to research conducted by Google, 90% of the customers making searches over the internet are looking for local providers. Therefore, using SEO services can help you have greater local visibility and make it easier for your customers to find your business.

  • Studies have also revealed that 75 percent of customers who make these online searches never check the second page. Using efficient SEO work can land your website on the first page itself, thereby giving you a better visibility.
  • These studies also revealed that almost 80% of the customers who make these online searches go out and make a purchase after they have made a successful search online. Using SEO to ensure you come up first guarantees you’ll make the sale.


Lumient in Montreal can help you take advantage of this aspect during brand building. By hiring a reliable company for SEO services, you will reduce the chance of making mistakes and be able to take advantage of the biggest opportunities that are frequently overlooked. SEO can be especially beneficial for small startups and medium-sized businesses that operate in highly competitive environments. If you’re interested in free or low-cost services, check out our startups page below.